Combining heritage, modern art and beer.

Tooth & Claw, a fresh microbrewery emerging from the passion of Camerons employees, sought our expertise to craft a distinctive brand and captivating packaging for their innovative craft beer range.

We worked closely with the team over at Tooth & Claw to understand what they wanted from their new venture and how we could help this exciting new brand launch with a bang. We decided on a visually striking brand identity, taking inspiration from the coastal roots of County Durham and the lion emblem of Camerons. We created a unique lion's head which follows a stylised version of the coastline within a modern shield, paying homage to the rich heritage of Hartlepool.

We went a step further by commissioning renowned artist Kev Munday to create a unique visual experience for each brew. His creative touch brought each flavour to life, transforming the labels into unique works of art that complemented the brand's essence.

Tooth & Claw's distinctive beers, now adorned with eye-catching branding, have found a place on the shelves of Asda, Morrisons, and other major supermarkets nationwide and garnered international acclaim, making their mark in bottle shops and bars across the globe. The success story is etched in the brand's broad presence and global recognition with several of the labels winning awards at The World Beer Awards in 2021.

The Tooth & Claw horizontal logo, lion shield beside the wordmark
An Airstream trailer wrapped in Tooth & Claw's black and white illustration
Space & Easy beer can with its illustrated label
Wolf Pilsner beer can with its illustrated label
Squeeze Please beer can with its illustrated label
Gelato Torpedo beer can with its illustrated label
Jellyfish Nebula beer can with its illustrated label
One Eye beer can with its illustrated label
Ocean Blue beer can with its illustrated label
Cat Amongst beer can with its illustrated label
Three Tooth & Claw posters reading Out of this world taste, Easy peasy lemon squeezy, and I spy with my one eye
The Gelato Torpedo can shown at an angle The Cat Amongst can shown at an angle