Trade and renovation firms do not need a website that looks like a tech startup. They need one that makes a homeowner or commercial client feel safe picking up the phone.
We build those sites to win enquiries — not design awards nobody on site will see.
Show the work early
Photos of real jobs beat stock kitchens. Before-and-after pairs help. Captions with location and scope help more. If you only have three strong projects, show three well rather than twelve weakly.
Say what you actually do
Extensions, kitchens, heritage, commercial fit-out — name it. “Quality craftsmanship” tells no one whether you are right for a loft conversion in Winchester.
Make contact stupidly easy
Tap-to-call on a phone. A short form that does not ask for a life story. Opening hours and the area you cover. Many trade sites hide the phone number like it is a secret.
Trust without the brochure clichés
Insurance, accreditations, years trading — fine, in plain sight. Skip the stock handshake photo and the paragraph about “going the extra mile”.
Speed and phones first
Your buyer is often on a phone in a car park. Heavy slideshows and videos that start on their own fight you. Fast pages with clear type win.
What we usually deliver
A tight homepage, services pages that do not waffle, a project gallery, and a contact path your team will actually answer. Brand polish where it earns its keep — vans and site boards included if you want the whole picture.
Bring three project photos and how you prefer to be contacted. We will sketch a structure before anyone argues about colours.